Education
Know Your Diamond.
Everything we know about buying a diamond well — written to inform, not to sell.
Foundations
Trust
The 4Cs
Diamond Colour
Where colour is visible, where it is not, and how setting metal changes the result.
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Diamond Clarity
From FL to SI2 — how to judge whether a stone will be eye-clean.
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Diamond Cut
The single greatest influence on brilliance, fire and scintillation.
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Carat Weight
Why weight and visual size are not the same thing, and how to buy efficiently.
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